While researching for the Elmwood 'brand a family member' brief, I came across Steve Pavlina's blog where he talks about branding. He asked visitors to his website to jot down three adjectives they thought described him. After 2 days, he collected more than 3,000 adjectives from 1,101 responses!
I agree when he states that "branding is something that exists only in other people's minds." How can one brand themselves? Although they do say that the closet person to you, is you..
http://www.stevepavlina.com/blog/2008/02/steve-pavlina-branding/
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