Sunday 19 October 2008

Let It Out

I was doing some research on the YCN Kleenex brief, and came across their 'Let it Out' campaign which I thought was great. It allows customers to fully interact with the product whether they're happy or sad or simply just want to blow their nose.





Have a look and let it out:

http://www.kleenex.com/Let-It-Out/Experience-The-Release.aspx

1 comment:

losing50pounds said...

i love this concept. it's so much more interesting to watch than the regular kleenex ads where people are sick and stuffy. this gives you a whole different usage of the product that is less spoken about and more human.