This is a campaign for a nightlife guide. Innovative concept with a tagline that fits perfectly. The execution is amazing, with close attention to the tiniest details.
I think this is an interesting advertising campaign for nightlife. It very effectively gets across its message that it's not worth sleeping. I think it goes a little far though. It shows not that sleeping sucks, but that it's scary. So don't sleep not because you should be out partying, but don't sleep because of the nightmares you might get. Is the message the right one? Is it good marketing for nightlife? The portrayal is great artistically but the message doesn't seem to fit the purpose...
1 comment:
I think this is an interesting advertising campaign for nightlife. It very effectively gets across its message that it's not worth sleeping. I think it goes a little far though. It shows not that sleeping sucks, but that it's scary. So don't sleep not because you should be out partying, but don't sleep because of the nightmares you might get. Is the message the right one? Is it good marketing for nightlife? The portrayal is great artistically but the message doesn't seem to fit the purpose...
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