Alison Carmichael

While researching for our one week brief, I came across Alison Carmichael: well known for her typography.

I thought this was a good example of negative to positive:



Although "The Great Stink" would be categorized as something negative, Carmichael's typography shows it off in a positive manner.

I also liked the way her typography interacts with the environment it's in:



http://www.alisoncarmichael.com/