Thursday 10 April 2008

Sunlight Pitch





A pitch I came up with for Sunlight - an Indian washing detergent. Visualized in less than 24 hours (hence the stock images and pixals.)

The concept: "fighting" over the bright coloured piece of clothing because now, Everyone will want to wear color.

Problem: Sunlight is quite a happy brand..so if the pitch is approved, people will have to be quarreling in positive way:)

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