Doritos Tribe

Doritos is my favorite snack. This commercial is priceless.

V&A logo

V&A logo: simple, yet powerful. I really like the way how the serif of the '&' completes the A.

China Design Now

While interning with Ink Publishing, we took the afternoon off last Friday to visit the China Design Now exhibition at the V&A. I've never been to the V&A before - it was massive and filled with such enriching pieces of art. The exhibition we visited was interesting as well. It presents "a critical survey of the development of design culture in post-reform China" and explores it throughout various forms of media: graphic design, youth cultures, architecture and urban planning, designing for sustainability, and much more. China Design Now was divided into three areas: Shenzhen, 'Frontier City', Shanghai, 'Dream City', and Beijing, 'Future City.' A few striking pieces:

Han Jiaying, Mei (Beauty) , poster for Frontier magazine, 1997



Maleonn, Days on the Cotton Candy #4, photography series, 2006



Herzog & de Meuron, National Stadium – the Main Stadium for the 2008 Olympic Games Beijing, China, completion 2008. (Photograph by Iwan Baan, May 2007)



It was fascinating to get a glimpse of how China's new design culture began, how it's developing, and above all, where it is going.

Havaiana Flowerbed

This is wicked. I think BBDO New York has not only done a fantastic job in making this a memorable piece of ambient media, but it also implies that you won't have smelly feet wearing Havaianas :)

FOOD

How fantastic are these food reference photographs?

The ocean made out of salmon;

Soup bowls made of tomatoes; lasagna curtains.

Mountainous loafs of bread!

Can't miss the broccoli trees; fruity hot air balloons;

Or pepper trees and shades.


We came across this while looking for inspiration for the Videocon refrigerators pitch. (see April: Advertising or Personal Work)

How was this photographed? Some of the proportions are not right, so maybe it was photographed in sections and put together? Nevertheless, amazing art direction.

Longer Lasting Freshness

A project I began working on during my last month at O&M. It wasn't a brief, but something we could have possibly pitched to Videocon to advertise their refrigerators. The concept: pick famous, long-lasting monuments and re-create them out of fresh things kept in the fridge.

These prints were put together from hundreds of fruit and cheese stock images. I think the fruit Leaning Tower of Pisa works better than the Stone Hedge. I say this simply because not all the cheese used to make up the Stone Hedge needs to necessarily be put in the fridge, and not all cheese is necessarily fresh.

I know I need to work on the tag line because it sounds very similar to that of Juicy Fruit chewing gum, or perhaps even is? I also need to think of other monuments and fridge items. Any ideas?

It would be an interesting challenge to attempt to shoot this by cutting the fruits and cheeses in the exact shapes/ placement/ lighting...

Sunlight Pitch

A pitch I came up with for Sunlight - an Indian washing detergent. Visualized in less than 24 hours (hence the stock images and pixals.)

The concept: "fighting" over the bright coloured piece of clothing because now, Everyone will want to wear color.

Problem: Sunlight is quite a happy brand..so if the pitch is approved, people will have to be quarreling in positive way:)