Steve Pavlina

While researching for the Elmwood 'brand a family member' brief, I came across Steve Pavlina's blog where he talks about branding. He asked visitors to his website to jot down three adjectives they thought described him. After 2 days, he collected more than 3,000 adjectives from 1,101 responses!

I agree when he states that "branding is something that exists only in other people's minds." How can one brand themselves? Although they do say that the closet person to you, is you..

http://www.stevepavlina.com/blog/2008/02/steve-pavlina-branding/

Pizza or Pasta Hut?

We had lunch at a 'Pizza Hut' over the weekend, and were confused with the whole 'Pasta Hut' scenario. I refused to believe that my favorite pizza restaurant was changing it's name, so I did what anyone in search for information would do: I googled it. There it read:

LONDON - Fifty-year-old restaurant chain Pizza Hut is temporarily changing its name to Pasta Hut in a radical £100m relaunch.

With the introduction of 8 new pasta dishes (but the same number of pizzas on the menu), Pizza Hut signs are currently being taken down in attempts to promote a new "healthy eating" image.

Pasta is not any healthier than pizza though, is it? It's all made of carbs. Although change is sometimes good, I think it will confuse the public. They will definitely have to do more than just a name change. It will be interesting to see how it all works out.

When you think of pizza, you immediately think of Pizza Hut..or maybe that's just me.

What if they just called it "The Hut"?

"Durex, it's all in the positioning"

Elmwood has re-designed Durex's condom packs. Durex is the world brand all consumers trust. The new design attempts to move Durex to a brand focused on sexual wellbeing in addition to safe sex. The packaging no longer only promotes that 'masculine' feel, but more of a softer tone of voice, promoting a friendly brand identity.