I was doing some research on the YCN Kleenex brief, and came across their 'Let it Out' campaign which I thought was great. It allows customers to fully interact with the product whether they're happy or sad or simply just want to blow their nose.
Have a look and let it out:
http://www.kleenex.com/Let-It-Out/Experience-The-Release.aspx
Sunday, 19 October 2008
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1 comment:
i love this concept. it's so much more interesting to watch than the regular kleenex ads where people are sick and stuffy. this gives you a whole different usage of the product that is less spoken about and more human.
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