Work at O&M, Mumbai. One of our briefs was to design logos for our client, Videocon. The task was to basically re-brand product categories such as microwaves, televisions, refrigerators, and air-conditioning. 'eZi' was one of the words we were asked to design logos for.
Both 'ezi' logos have a simple, clean form, reflective of the simplicity of Videocon's appliances. The red in 'cook' stands for heat and purity, the central feature of Videocon's range of microwave ovens. The blue of 'chill' brings to mind cool, calm comfort, the ideal descriptors of Videocon's air conditioners. Lastly, the green in 'fresh' is reconized the worldover as the color of freshness and nature in Videocon's refrigerators.
The same colour representations go for the other logo on the right as well, but the concept is different and perhaps, stronger. The logo is made up of building blocks that say so much about the appliance; building blocks are the simplest visual element representative of learning the basics.
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