The Times

I've seen these Times ads around the underground several times, but I couldn't understand what they were trying to convey. The top one is of Barack Obama while the bottom one is a boy in swimming trunks.

Apparently this new campaign for The Times has been quite successful. The Times said:

"The purpose of the campaign has been to encourage readers to question and challenge, to think again about our times and to think again about The Times. The same rationale was behind the decision to drop the end line, Join The Debate. The paper wants its readers to make up their own minds about what the paper means to them."



The same day this campaign was revealed however, so were ads by The Times competitor: The Independent.



Using exactly the same layout to counteract The Times' campaign, "Ahead Of The Times" was The Independent's tag line. The Independent said:

"The Independent has always had a reputation for innovation and quick thinking and these adverts are another example of that."

The fight for better/ quicker advertising..!