I agree with Bruno Maag in stating that BBC's three logo does not match it's identity and that of the other BBC channels. I'm not sure if pink is the right colour, immediately portraying a 'girly' tone of voice? Quite similar to the Barbie logo, in fact. What about a unisex colour like orange, perhaps? Although the channel's target market is that of a younger audience, the typeface seems to 'bubbley' for that of a BBC identity. Although this is the case, I do credit BBC for experimenting and being difference, I suppose.
(Creative Review, March 2008)
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